Sensory marketing, a branch of sensory marketing, focuses on the strategic use of sound to influence the emotions and behaviour of consumers in commercial spaces. Ambient music and other sound elements play a crucial role in creating atmospheres that can enhance the customer experience and, ultimately, increase sales.
Various studies have demonstrated that ambient music can modify the perception of the environment and affect purchase decisions. For example, research published in the Journal of Retailing found that energetic, fast music can generate greater emotional excitement, which can lead to greater willingness to make impulse purchases. Another study from the University of London revealed that when slow music is played in a supermarket, customers tend to spend more money.
Companies from various sectors have adopted sensory marketing strategies with positive results. Luxury clothing stores often use soft, relaxing music to create an atmosphere that invites customers to stay longer and explore products carefully. Fast food chains, on the other hand, use faster, more energetic music to accelerate the customer pace and increase turnover.
The sensory marketing of sound is a powerful tool that, when implemented strategically, can significantly improve the customer experience in commercial spaces and contribute to business success. The careful selection of music and other sound elements, aligned with brand identity and target audience preferences, is essential to maximise its benefits.
A notable company in the field of sensory marketing, founded in 2014, offers a personalised ambient music platform for commercial spaces. Its advanced technology allows managing the musicalisation of multiple locations, adapting playlists in real time according to consumption patterns and external variables such as customer footfall and weather conditions.
This company has more than 490 clients in 35 countries, managing music in more than 14,000 commercial spaces. Among its clients are recognised brands such as Levi’s, McDonald’s, Hilton and Decathlon. The platform offers features such as creating personalised playlists, generating voice announcements through artificial intelligence and compatibility with multiple operating systems.
Additionally, Brandtrack has developed a mobile application, available on the App Store and Google Play, that facilitates the implementation and management of ambient music in commercial spaces.
SETEK is the exclusive partner within the ACN network that can offer this service.
If you want to know more, contact us: acn@setek.es